December 17 - 19
National Institute of Design
India
Maya Indira Ganesh

Tactical Technology Collective
Bangalore, India

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Maya works on various empowerment projects, such as proposing digital media for sex worker communities to document violence and discrimination or developing advocacy tools for campaigns of Arab women's NGOs. Maya has been engaged in research and development work for many women's rights NGOs including the Association for Progressive Communications and Point of View Mumbai and also organisations such as UNICEF in India and other local and international agencies. She has an MA in Psychology from Delhi University and a MA in Media and Cultural Studies from the University of Sussex.

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Strategies for Advocacy
How Information Design can Enhance our Communications

Motivation
This presentation looks at how advocacy campaigns on a number of rights issues can use Information Design strategically targeted to particular audiences in evidence-based campaigning. Evidence-based campaigns, we believe, could be key to influencing policy, attitudes, and practices on a range of social issues and concerns. At Tactical Tech, we refer to this as 'Information Activism'.

Approach
Here, Information Design refers to visualisations of a wide range of data - narratives, photographs, qualitative, and quantitative data - that can be conveyed through a number of forms, from video and animation to complex and dynamic infographics. Examples from around the world show how innovative representations of data can form key tactics in advocacy campaigns. However, finding, using, and interpreting data present both pitfalls and opportunities that need to be recognized and worked around.

Conclusion
Tactical Technology Collective supports NGOs and activists to approach Information Design in creative and challenging ways, empowering them to consider their target audiences and key messages in the use of data and it's representations.

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